4 Common Mistakes to Avoid With Influencer and Affiliate Marketing Compliance

Influencer and Affiliate Marketing Compliance involves the disclosure and consumer protection obligations that apply when businesses market through influencers or affiliates. While the process itself is usually straightforward, businesses commonly run into avoidable issues along the way. Here are the mistakes we see most often, and how to steer clear of them.

Mistake 1

Not requiring clear 'sponsored' or 'ad' disclosure in influencer content.

Mistake 2

Allowing exaggerated or unverifiable claims in sponsored posts.

Mistake 3

No written agreement documenting compliance expectations.

Mistake 4

Failing to monitor content after it's published.

How to Avoid These Issues

Most of these mistakes come down to preparation. Having the right documents ready — Clear disclosure requirements communicated to influencers/affiliates, Written agreements outlining compliance expectations, Review of claims made in sponsored content for accuracy, among others — and understanding the process before you start goes a long way toward a smooth outcome with advertising and consumer protection guidelines applicable to endorsements.

Quick Reference: What You'll Need

• Clear disclosure requirements communicated to influencers/affiliates
• Written agreements outlining compliance expectations
• Review of claims made in sponsored content for accuracy
• Record of sponsorship/compensation arrangements