Trademark Class Selection involves the process of correctly identifying which class(es) of goods or services a trademark application should be filed under. While the process itself is usually straightforward, businesses commonly run into avoidable issues along the way. Here are the mistakes we see most often, and how to steer clear of them.
Mistake 1
Filing under only one class when the business spans multiple.
Mistake 2
Choosing an overly broad specification that invites objections.
Mistake 3
Not planning for future business expansion into new classes.
Mistake 4
Assuming class selection doesn't matter for search and enforcement.
How to Avoid These Issues
Most of these mistakes come down to preparation. Having the right documents ready — Complete list of goods/services the brand will actually cover, Correct primary and secondary classes identified, Awareness of related classes competitors commonly use, among others — and understanding the process before you start goes a long way toward a smooth outcome with the internationally recognized classification system used by the Trade Marks Registry.
Quick Reference: What You'll Need
- Complete list of goods/services the brand will actually cover
- Correct primary and secondary classes identified
- Awareness of related classes competitors commonly use
- Specification language matching accepted terminology
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