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Trademark Class 35: Advertising, Business Management and Retail Servic

What Class 35 covers under the Nice Classification and when to file in it.
23 September 2026 by
Trademark Class 35: Advertising, Business Management and Retail Servic
Gaurav Kumar
Trademark, Copyright & PatentComplete Guide3 min read
The short answer

Trademark Class 35 under the Nice Classification covers advertising, business management and retail services. Businesses such as e-commerce and retail brands should file in Class 35 to protect their brand for these goods or services in India. The official fee is Rs 4,500 per class for individuals, startups and small enterprises and Rs 9,000 for others when filed online.

ClassClass 35
TypeServices
Fee (e-filing)Rs 4,500 or Rs 9,000 per class
Related classesClass 9, Class 42, Class 36

What Class 35 covers

  • Advertising and marketing services
  • Business management, consulting and administration
  • Retail and wholesale store services, including online
  • Accounting, HR and office functions

Who should file in Class 35

  • E-commerce and retail brands
  • Marketing agencies
  • Consulting firms
ClassCovers
Class 9downloadable software
Class 42software services
Class 36financial services

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Filing tip

Retail brands selling others' products should file Class 35 for store services and the relevant goods classes for private-label products.

How to register in Class 35

  1. Search for similar marks in this and related classes.
  2. Draft a precise description of your goods or services.
  3. File Form TM-A online and use the TM symbol.
  4. Respond to the examination report and track publication.

Frequently asked questions

Does an online store need Class 35?

Yes. Online and offline retail services are in Class 35.

Are accounting services in Class 35?

Yes, accounting and bookkeeping are Class 35; financial and insurance services are Class 36.

Can I file Class 35 with other classes together?

Yes. A single multi-class application can cover several classes, with a separate fee for each class.

What if I choose the wrong class?

Protection applies only to the classes filed, so a wrong class leaves your brand unprotected where it matters. Classes cannot be freely changed later, so check before filing.

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Keep reading

Trademark Class 30: Tea, Coffee, Spices, Flour and Bakery
What Class 30 covers under the Nice Classification and when to file in it.