OEM vs Reseller on GeM: Which Category Should You Choose
This is one of the first real decisions a new GeM seller has to make, and getting it wrong causes some of the most common registration rejections.
This is one of the first real decisions a new GeM seller has to make, and getting it wrong causes some of the most common registration rejections.
An OEM (Original Equipment Manufacturer) sells products it actually manufactures. A reseller sells products manufactured by someone else — which is completely permitted on GeM, but requires a formal authorization letter from the actual brand/OEM before those specific products can be listed.
The category you choose isn't really a strategic preference — it should simply reflect what's actually true about your business. Manufacturers register as OEMs (sometimes needing to demonstrate manufacturing capability); anyone else selling branded products needs the OEM authorization route.
Where this goes wrong: resellers who skip the authorization letter, or submit one that's missing clauses GeM's system expects, routinely get their listings or registration rejected. Getting the letter's format right the first time avoids a completely avoidable delay.
Frequently Asked Questions
Can I sell without being the manufacturer?
Yes, as a reseller, but you'll need a proper OEM authorization letter for the specific brand and products you intend to sell.
What if I manufacture some products and resell others?
You can register both categories, but each listing must correctly reflect whether it's your own manufactured product or a resold branded product.
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